While employed at WCRS, London I worked with a team of creatives on an exciting project for the Royal Marines. The client required a digital campaign to encourage applications and boost recruitment numbers.
We decided to produce a Facebook app as this would appeal to the target demographic. The users could play an online game where they could ‘Command a Commado’ and test their decision making skills and ability to make the right choices under time pressure.
This was a substantial project and required a fully bespoke Facebook app design with video integration, as well as supporting emails and banners.
This project was a great success and received a commendation at the Campaign Media Awards in 2011 and also a prestigious BIMA Award in 2012.